If you are buying an investment property in an area near a university or TAFE campus, or even just in a hip inner-city area, you might be looking to target Gen Y tenants with your marketing. But how do you go about this? With changing attitudes towards property in younger people, there is a lot to remember before you set out to attract this tenant market.
For much of the Baby Boomer generation, the dream was a nice suburban home with a backyard for the kids and all the amenities for them nearby. However, times change. Nowadays, millennials tend to prefer homes that are close to the action, with restaurants, workplaces, campuses, shopping and nightlife all nearby.
This means picking a property in close proximity to all of this, which can mean expensive central locations. However, there are some good trade-offs.
Millennials make different sacrifices
One important thing to remember is that Gen Y isn’t as tethered to the detached home, and is happier to settle for an apartment.
The bonus of this is that units and apartments are cheaper than houses, allowing you to buy a rental property that appeals to Gen Y and doesn’t break your financial planning.
Market to the masses
An Ernst and Young survey found that 70 per cent of respondents feel Gen Y is great at leveraging social media into opportunities, as well as being the most tech-savvy generation. This could be taken into account when you actually market your home, opting for online channels rather than physical ones. Of course, consulting with your local LJ Hooker property management team might be a good first course of action.